Tuesday, October 31, 2006

Maximum Ripoff Price


And there’s no place that it’s more visible in India than with books, the reverse of the Maximum Retail Price. Rarely is it misused on the distaff side, as is the case with many product categories.
Buy a book, and, three days later, find that it is available at a price that is considerably less than you paid for it.
Three days might be an exaggeration. Sometimes it’s two. Sometimes it’s pre-publishing. And suckers like me buy the book (I didn’t buy any of the two pictured here, for various reasons) only to kick ourselves in the unmentionables for being in such a Godawful hurry.


I’d feel cheated as hell if I paid cover price for Mush’s book. One, because the book is what it is. Two, because Mush would have got a higher royalty out of my stupidity.


And what about those who bought ShahRukh’s book at rack rate? Well, it takes all kinds of people to make the world we live in.

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