British newspapers fascinate me, and I read them, in physical form or on the Internet, as often as I can. When both aren’t possible and I still want my fix, I visit the Newspaper Marketing Association, UK, a repository of the best of British print advertising.
Not just of advertising, but a veritable treasure trove of research in print advertising, of case studies, of event led advertising and contextual placement of advertising.
Today I chanced upon this example, and it’s a double whammy. Terrific ad, and incredible contextual placement. If you’re in the advertising business, examples such as this will make you fall in love with print advertising all over again.
Not just of advertising, but a veritable treasure trove of research in print advertising, of case studies, of event led advertising and contextual placement of advertising.
Today I chanced upon this example, and it’s a double whammy. Terrific ad, and incredible contextual placement. If you’re in the advertising business, examples such as this will make you fall in love with print advertising all over again.
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