Thursday, April 26, 2007

STAR TV, Levers kiss and make up

Just yesterday I posted on the STAR-Levers impasse -- and a few hours later, I learnt that all pending issues have been resolved to the satisfaction of both protagonists. Levers spots will appear on channels on the STAR network as early as they can be scheduled by media planners and accomodated by the inventory position.
Good week for STAR. They get a COO, Uday Shankar, and they resolve what could have been a vexatious problem.

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