AB’s got to worry

Now the debate on the use of film stars as brand ambassadors can start afresh.
Amitabh Bachchan, arguably the most preferred brand ambassador that this country has produced, talks up Mulayam Singh’s cause during the election campaign to the Uttar Pradesh assembly elections.
And Mulayam Singh comes a cropper.
Consumers do see through communication and storyboards – and they have rejected AB’s plugs for the Samajwadi Party.
Arguably, the most significant failure of AB the brand ambassador. Worth chewing on.