... www.indiwo.com, is now larger than Lever's www.sunsilkgangofgirls.com.
Web 18's strategy of focusing on communities (investors, cricket fans, commodity brokers, jobseekers and women, so far) through targeted verticals is obviously working well, if alexa ratings are anything to go by.
In the graph above, the blue worm is indiwo, and the brown one gangofgirls.
One day I'll figure out how to copy the alexa graphs with the legends.
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