Saturday, December 09, 2006

Levi’s launches jeans for suckers


The more things change, the more they remain the same.
Sometime in the late 1800s, PT Barnum (might have) said, “A sucker is born every minute.”
And Levi’s, who have an awesome memory, extricated this gem from the recesses of their corporate brain.
And launched a pair of iPod compatible jeans, which will cost the Indian consumer Rs. 9,000 a pop.

And they will sell many pairs.

Because, sometime in the late 1800s, PT Barnum (might have) said, “A sucker is born every minute.”

And despite what Henry Ford might have said, History is not bunk.

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