Thursday, February 22, 2007

The Economic Times dilutes brand equity

The Economic Times, India’s #1 pink paper, launches a promo that asks ET readers to “get seen with it” and win prizes.
Firstly, does the ET reader wants to take part in juvenile promos such as this one?
Perhaps ET readers would, and maybe I’m wrong.
And if I’m wrong, am I doubly wrong in believing that ET readers wouldn’t exactly fall over each other to win Claudia perfumes and deos, Spykar Jeans, Mitashi produscts and Saregama CDs?

Has the ET reader changed so much over the years?
Maybe Mint will do a helluva lot better than I thought it would.

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