Tuesday, February 27, 2007

Grandpa’s brand, product and media journey

Every now and then, I cut and paste or write about some absolute junk. Often, it’s just something that caught the eye and that I found entertaining. Today’s cut-paste job is more than entertainment – it’s an amazing perspective on the world we live in, the world of brands, the world of media and the world of marketing.

What you have to guess is, how old is the grandfather in the story that is related below?
One evening a grandson was talking to his grandfather about current events. The grandson asked his grandfather what he thought about the shootings at schools, the computer age, and just things in general. The Grandfather replied, 'Well, let me think a minute, I was born before:
polio shots
frozen foods
contact lenses
Frisbees and
the pill
There were no:
credit cards
laser beams
or ball-point pens
Man had not invented:
air conditioners
clothes dryers
and the clothes were hung out to dry in the fresh air
and man hadn't yet walked on the moon
Your Grandmother and I got married first, . . and then lived together. Every family had a father and a mother. Until I was 25, I called every man older than me, 'Sir'. And after I turned 25, I still called policemen and every man with a title, 'Sir.' We were before gay-rights, computer- dating, dual careers, daycare centers, and group therapy. Our lives were governed by the Ten Commandments, good judgment, and common sense. We were taught to know the difference between right and wrong and to stand up and take responsibility for our actions. Serving your country was a privilege; living in this country was a bigger privilege We thought fast food was what people ate during Lent. Having a meaningful relationship meant getting along with your cousins. Draft dodgers were people who closed their front doors when the evening breeze started. Time-sharing meant time the family spent together in the evenings and weekends-not purchasing condominiums. We never heard of FM radios, tape decks, CDs, electric typewriters, yogurt, or guys wearing earrings. We listened to the Big Bands, Jack Benny, and the President's speeches on our radios. And I don't ever remember any kid blowing his brains out listening to Tommy Dorsey. If you saw anything with 'Made in Japan ' on it, it was junk. The term 'making out' referred to how you did on your school exam. Pizza Hut, McDonald's, and instant coffee were unheard of. We had 5 &10-cent stores where you could actually buy things for 5 and 10 cents. Ice-cream cones, phone calls, rides on a streetcar, and a Pepsi were all a nickel. And if you didn't want to splurge, you could spend your nickel on enough stamps to mail 1 letter and 2 postcards. You could buy a new Chevy Coupe for $600, . . . but who could afford one? Too bad, because gas was 11 cents a gallon. In my day: ' 'grass' was mowed, ' 'coke' was a cold drink, ' 'pot' was something your mother cooked in and ' 'rock music' was your grandmother's lullaby. ' 'Aids' were helpers in the Principal's office, ' ' chip' meant a piece of wood, ' 'hardware' was found in a hardware store and ' 'software' wasn't even a word. And we were the last generation to actually believe that a lady needed a husband to have a baby. No wonder people call us 'old and confused' and say there is a generation gap... and how old do you think I am?
I bet you have this old man in mind...you are in for a shock! Read on to see -- pretty scary if you think about it and pretty sad at the same time. This man would be only 59 years old ! ! !


Robin said...

Hey Anant,
Penicillin was discovered in 1928 and was used in world war II... So that makes grandfather's age as >= 79 years.. [Have not checked the other things]

Source: http://en.wikipedia.org/wiki/Penicillin

Anant Rangaswami said...


Mea Culpa.
That's the danger with cut and paste.
I cut, I pasted, I screwed up.
But the essence of the story remains.
Thanks for writing in.

Anonymous said...

Umm Anant -photocopying is WWI technology -developed around 1915 if I remember right.
You can make this work by saying before they became common "off-the shelf" stuff or something like that, maybe.