Saturday, October 28, 2006

BW disrobes Gen M

If you haven’t laid your hands on the special issue of BusinessWorld with a “Peek Into the mind of India’s Youth” as the cover story, read it online here (registration required, but it’s free!). Conducted by BW and Hansa Research, the survey’s results, though largely predictable, are reassuring for all brands banking on super spends by Gen M.
The use of the Internet and the efficacy finds attention in a mini case study of . So does the blogging phenomenon. Could they leave out Orkut? No, they couldn’t!
And the shocker of the findings? Indian youth is getting comfortable with their dark skin, so the future’s not fair or lovely for Fair and Lovely.

No comments: