Sunday, July 15, 2007

Buy the new Harry Potter! Get fame, free!

Today’s consumerised society presents any number of get-famous-quick ops.
And the next one is imminent.
Be the first one to stand in a queue (it won’t be a queue yet) for the new Harry Potter. My advice: start tomorrow morning (Monday).
I guarantee you that the major news channels, the major newspapers and the major dotcoms will interview you immediately. Perhaps the international wire services will as well, and you could feature in a story in England or in America as part of a larger Harry Potter story – to prove that the Potter phenomenon works even in countries like India.
Yesterday, a news channel covered a Lagaan promotion at Landmark bookshop LIVE for over an hour! That’s potty.
And now they’ll go Potter.

1 comment:

phish said...

anant, i am dreading the day the book is finally released. the news channels will go batty trying to get sound bytes from everyone. and everyone will look happy, excited and tremendously smug about being an 'early adopter'.