A month or so from now, NDTV's Lifestyle channel will be available to all of us. And another few special interest channels from the same stable.
So will a number of niche channels from TV18, and from Peter Mukerjea's INX Media (oops, that should read Indrani Mukerjea).
So will a zillion lifestyle programmes on various channels.
So will a zillion niche and special interest magazines.
And in this wonderful age of consumerism, Indians will consume almost anything, which is good for the economy and good for special interest media products.
And one of my favourite media products, The Onion, gives you an idea of times to come.
Go on, get out of here and click on the Onion link!