Monday, July 09, 2007

A foretaste of times to come

A month or so from now, NDTV's Lifestyle channel will be available to all of us. And another few special interest channels from the same stable.
So will a number of niche channels from TV18, and from Peter Mukerjea's INX Media (oops, that should read Indrani Mukerjea).
So will a zillion lifestyle programmes on various channels.

So will a zillion niche and special interest magazines.
And in this wonderful age of consumerism, Indians will consume almost anything, which is good for the economy and good for special interest media products.

And one of my favourite media products, The Onion, gives you an idea of times to come.

The Onion

New Pompous Asshole Magazine To Compete With Cigar Aficionado

NEW YORK-Upscale consumers who enjoy cigars, wine, and "all the finer things in life" will have a new magazine to enjoy beginning next month when Pompous Asshole hits the stands.

Go on, get out of here and click on the Onion link!

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