Depends on what "only" means to you

I always knew that Nokia was big. I always knew that they sold lots of phones.

But it took their battery recall for me to understand just how big they are.

As Nokia says in their "recall" ad (part of which is reproduced above), there are "only" 46 million batteries affected.

I love seeing a word like "only" next to a number like "46 million".

Especially since 46 million = the populations of Mumbai + New Delhi + Kolkata + Chennai + Bangalore.

That's a lot of batteries.

Wet-nesdays at Seijo and the Soul Dish

I wasn’t there for the first Advertising and Media night on Wednesday, but I know some who were. Everything on the house for the inaugural night, but from next week on you get zip, except the guarantee that the place will be teeming with People Like Us.
And that’s not a bad crowd, advertising and media types.
For those who don’t know where it is: Waterfield Road, Bandra. See you there one of these Wednesdays.

Why politicians should not create advertising

This is the body copy from Raj Thackeray's election ad.

One day, before I die, I will understand what he is trying to say.

KBC or Peter or Sameer?

Loved the delicious irony of this one.

Sunday night: STAR announces the resignations of Peter Mukerjea and Sameer Nair, putting an end to a year of speculation and rumours.

Monday morning: national campaign for Kaun Bangea Crorepati's first episode.

The headline?

"Intezar Khatam Hua", which, to those who don't know Hindi, translates to "The wait is over."

Moments like this make life infinitely more enjoyable.

Superbrands at super discounts

Loved this one.
Superbrands: An insight into 101 of India’s strongest brands, is reportedly selling at a discounted price of Rs. 295 as opposed to the cover price of Rs. 2500, according to this morning’s Mid-Day.
Wonder what the brands featured in this book will make of the price cut.

If Rbk is Reebok, what is...

I’m an old man, and I like things old fashioned.
But I have two kids, and I have to learn new fangled mores and values.
And spellings.
So I might prefer Reebok, but I understand Rbk is cool.
And I’m slowly learning to read txt splng.

So what do I do when I open the new issue of India Today, (The special anniversary one, which is a steal at 20 bucks, by the way) and I’m blown by the lovely Audi car…
… and the license number reads FKS 2207.

Gnite.

Crash courses for airline aspirants

Hmm.

Perhaps a sign of heightened safety concerns.

And in the event you thought this was lunacy on the part of the Indian Aviation Academy, the institute that runs these courses, you're wrong.

Because they run these courses "by popular demand".

The people have spoken. The people asked for the crash courses.

Vox populi can never be wrong.

Nor can the Academy, "the most trusted name for Aviation Training".

Even for crash courses.

Er, it’s BhaskAr

Media houses do this all the time, typos in their own ads. This one from the net. Someone (one who hasn’t necessarily bought a book in his life at rack rates – refer post above) needs a kick you know where.

Perfect placement? Or, not?

Look at the front page headline and story. Now look at the advertisment above it.

Life is made much more beautiful by coincidences like this one.

Great front page, btw.

Not all fine dining!

Told you that I would toggle between the sublime and the ridiculous.

This one's sublime.

As you can see, not all the Indian delicacies served at The Aryans can be described as mouth watering, only some.

And go there only with family or friends.

Enjoy the ambient setting!

Truth in advertising?