Friday, August 03, 2007

Piyush Pandey wins Silver

No, not at Cannes. Not at the Abby's. Not at any award ceremony.
He completed 25 years with O&M on the 31st of July. And, surpisingly, no one tom-tommed it.

What a story. In an industry which is going through an acute talent crisis, and attrition management is the foremost responsibility of CEOs, 25 years in one agency. And yet, it seems to merit no attention in the media.

Cool.

11 comments:

Philip said...

Sanjay Dutt's toilet habits in the Yerwada prison are much interesting than bland news like these.

Deepti Bose said...

Anant...
Just a thought,
but don't you feel that one of the reasons for the Indian advertising industry being in the state it's in today is because of that very reason? The fact that it's an industry run by a bunc of old guys, that none of the youth today indentify with, and therefore look at other (more attractive)career options?
Really, who wants to be Colvyn Harris/Piyush Pandey/Pranesh Mishra/Pops today???

phish said...

to react to the above, iconic characters have their pull, i agree but the real reason why the youth seems to be demystified with advertising lies elsewhere.

the industry has to pull people. advertising has to pull people. and it has pulled enough brandishing icons (i use the word very loosely here) like Piyush/Prasoon. How many people/youngsters who are interested in advertising know who a Colvyn is or for that matter a Santosh Desai is?

people are leaving or are not interested because we haven't been able to retain and nurture people. bad timings, stress, spineless account management, poor pay has all contributed to people quitting or showing any interest.

piyush has done his bit. maybe in a scammish sort of way, so has prasoon j. and let us not expect them to do anything anymore.

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