Tuesday, August 21, 2007

Good news is no news

That’s all one can infer from two unrelated incidents of the past month.

Piyush Pandey completed 25 years at O&M. None of the MSM products saw fit to write about it.
Yashpal Khanna completed 15 years at STAR TV. None of the MSM products saw fit to write about it.

Let a mid level manager resign from O&M or STAR TV and it will be breaking news in the media focused dotcoms and will form part of a larger story in the advertising and media pages of newspapers.

Attrition is a story, retention or loyalty is not.

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