Saturday, March 10, 2007

Have event, have editorial, have advertising

The past month – and the next – are easy times for editorial teams, considering the number of “calendered” events. Marketers, too, could benefit, if they anticipated the events. My take, as published in Hindustan Times, here.
And the visual, a brilliant April Fool’s Day release, which was destroyed in the layout in HT, reproduced here for relevance.

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