Wednesday, March 14, 2007

The ICC World Cup, Commercials, the Internet and call to action

Interesting, the number of commercials which highlighted a web address or had a call to action. The ones listed are those which aired in the first half of the game, when the West Indies batted. I guess it’s enough to call it a trend.
Commercials include: Nokia (http://www.nokia.co.in/), Candyman (http://www.mycandymanclub.com/), The Mobile Store (http://www.themobilestore.in/), Maruti Zen (http://www.marutizen.com/), Hyundai (http://www.hyundai.co.in/), Motorola (http://www.hellomoto.com/), Mountain Dew (http://www.dewdares.com/) and TVS Apache (http://www.nowornever.in/) .

http://www.monster.com/, http://www.licindia.com/, http://www.bharatmatrimony.com/, http://www.99acres.com/ and http://www.clickjobs.com/ ran no spots but bought supers and interstitials.
The blue billion contest, where there was a call to action to http://www.bluebillion.com/ or an SMS to 2525 just disappeared off the screen.

Other decent Call-to-action efforts included Kotak’s 8558 insurance super and Luminous 6161 highlight. Hutch exhorted viewers to dial 123 to receive their horoscopes. Cool. Not.
Thomas Cook asked me to SMS "Europe" to a number I couldn’t catch. BSNL had a toll free number that viewers could contact.
Those who didn’t attempt to send traffic to their websites include Gilette, Thomas Cook, BSNL,Airtel, Mayur, Luminous, NECC, VIP (innerwear), Sony, Sprite, Pepsi, Kingfisher (water, dummy), McDowell (soda, dummy), Hero Honda and Videocon. And the one that surprised me the most? Aditya Birla Group.

15 comments:

Anonymous said...

Hi, Nice stuff. I found a cool news widget for our blogs at www.widgetmate.com. Now I can show the latest news on my blog. Worked like a breeze.

maniyan said...
This comment has been removed by the author.
maniyan said...

Hi guys, Iam sure you have missed out the Ongaia.com, Real Estate Portal with concepts like Agent Network, Builder Joint Venture, Approved Plots. Really Ongaia.com is the one stop solution for all our realestate needs, that you won't missed out again.

Polisetty Prashanth said...

Thank you for providing bank jobs and clerk jobs.Please click here for more details. You can search any kind of jobs here. Please click here for more details.with best regards: govt jobs

Polisetty Prashanth said...

hank you for providing bank jobs and clerk jobs.Please click here for more details. You can search any kind of jobs here. Please click here for more details.with best regards: govt jobs

Radha Kumari said...

thanks for the information and visiting to your website helps me a lot.
LATEST GOVT JOBS
RESULTS
RESULTS UPDATES
ADMIT CARD

Radha Kumari said...

thanks for the information and visiting to your website helps me a lot
SSC 2015-2016 Staff Selection Commission
UPSC 2015-2016 Union Public Service Commission
RESULTS 2015-2016

Raju Kumar said...

When I originally left a comment I appear to have clicked the -Notify me when new comments are added- checkbox and now each time a comment is added I recieve four emails with the same comment. Perhaps there is a way you can remove me from that service? Thanks a lot!
Flats for sale in Manikonda Hyderabad

Rashmi S said...

Head hunters in India
Head hunters in Bangalore
Consultancy in Bangalore
Serviced Apartments in Bangalore
SEO Services in Bangalore
SEO Services in India

kingrani said...


JNTUK 4-2 Results Check

Ram Leela said...

123freshers is one of the biggest Indian Job Site so here you will getLatest Freshers jobsso

Ram Leela said...

123freshers is one of the biggest Indian Job Site so here you will getLatest Freshers jobsso

Manasa Garugu said...


Sarkari Recruitment is one of the biggest Indian Job Site so here you will getKarnataka govt jobs Latestso

Reshma said...

Sarkari Recruitment is one of the biggest Indian Job Site so here you will getMPSC Jobs 2017so

sravan rao said...

Know the latest information about various states exam results
AP Inter second year exam results
AP Intermediate 1st year result
HP Board HSC Results
Orissa Board Class 10th Results