Monday, May 14, 2007

India Today: keeping up with the Joneses


In today's media environment the competition is not limited to other titles in your defined and narrow space; you have to consider titles in other media as well.

Therefore, India Today, the weekly, competes not just with Outlook, but has to consider newspapers, the Internet, and news television as well.

So it is interesting that while India Today normally hits the stands on Friday, the weekly delayed this week's edition to Saturday -- which enabled them to cover the Mayawati victory on the same day as the newspapers and Internet portals did.

Outlook, India Today's "nearest" competitor, will cover Mayawati on the issue hitting the stands on the coming Friday -- a full SIX days behind.

Cool, India Today.

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