Monday, May 21, 2007

Now, Rexona from Lever

What's common to new commercials of HLL's brands in India?

A one-second slate at the end displaying the HLL logo.

Commercials produced earlier continue to run without this slate, but one would presume that, over period of time, all commercials will follow suit.

Interesting, the highlighting of the mother brand in the TVCs. Will we see a larger logo presence in the packaging, and the leveraging of Lever?

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