Tuesday, May 15, 2007

WWWhere are you, Times Now?

The three home-grown English news channels, NDTV, CNN IBN and Times Now, according to various interpretations of the very same third party TAM data, are virtually neck and neck in the TRP stakes.
Why is it, then, that timesnow.tv is such a laggard when it comes to the Internet offering?

In the graph above, (measured by Alexa) the brown worm is ndtv.com, the green one ibnlive.com and the blue one timesnow.tv.

Considering the fact that The Times of India group owns indiatimes.com, and that Reuters has considerable web experience to call upon, it shouldn't be too difficult to improve the Internet product significantly, should it?

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