Saturday, March 17, 2007

Why Peter Mukerjea will make shitloads of money

Now that Indrani Mukerjea has announced that INX is getting into the television channel business, and NDTV has announced that Sameer Nair will, indeed, join them to head NDTV Imagine, salaries of achievers in the TV business will skyrocket.
Because it’s not just these two entities that will launch channels by the dozen in the coming couple of years – so will TV18 and TV Today.

And where are the people to run all these channels, create all the programming, sell all the airtime?

That’s where Peter Mukerjea comes in. Peter the headhunter, Peter the recruitment expert. Not Peter alone, all those search firms focusing on the media business will make a pretty penny in the next two years, placing candidates in these eleventy-two forthcoming channels.

That’s why Peter chose not to compete and decided to resist the temptation of launching TV channels.

Now you know. And you read it here first.

3 comments:

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