Wednesday, January 31, 2007

Cheers, Peter!

It’s Peter Mukerjea’s last day with STAR TV. And as the Gods and the Election Commissioner have decided, it’s a dry day in Mumbai.
And one thinks back on Peter’s contribution to STAR India – and to STAR TV.
He built a brand for Rupert Murdoch. Many, in fact.
Arguably, he established India’s first special interest channel – STAR Plus. If that confuses you, remember, in the early 90s, it was the first all-English channel, delivered by satellite, dependant on international programming – and premium priced.
He hired brilliantly – track all those who worked under him and figure out where they are now. I won’t include their names and take away from Peter’s deserved moment in the spotlight.
He’s a great salesman. Bold and Beautiful @ $1600 a spot. BPL Oye @ $900 a spot. And these figures are ten years old.
He was the consummate CEO even when he wasn’t one. High risk appetite, more than willing to take responsibility for failure, backing his team to the hilt during tough times.
He’s a great friend. Ask all those who’ve had a drink or twelve with him.
And today’s his last day at STAR.
And today’s a dry day.
But man will contrive, especially those who love a tipple. So, wherever you are this evening, cheers, Peter!


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