Frenetic spin and counter spin in the TV ad sales environs. KBC will flop without AB. Star Plus is sliding downhill. Cricket is dying, so buy KBC. Star Plus is dying, so buy Zee and Sony.
Will Star Plus dry up? Will KBC see less revenue than Star anticipates? Will spots on the ICC World Cup be hard to sell?
My take on the scenario, published in Hindustan Times, Mumbai edition, here.