Saturday, November 25, 2006

BBC story physically abused by Pond’s

When you attribute, for God’s sake quote accurately.
The first line in the body copy of an advertisement released by Pond’s on the occasion of the International Day for the Elimination of Violence against Women reads thus:
“Every 6 hours an Indian woman is physically abused.”

Since this is a factual statement, it is buttressed by the source for this figure –

I stared at the body copy a few times, confused by
a) The low number – only four women a day abused in India? I thought more were abused in Bandra East on a good evening
b) The fact that the source was the BBC. Then the number must be correct!
c) The fact that the advertiser was Pond’s. They MUST have checked the number out!
d) The fact that O&M created the communication Surely, they must have checked as well!

But it kept niggling, and, finally, I went on to the BBC site referred to and searched for stories on violence against women in India.
Bingo, I found the reference. And this is how it reads:

“Every six hours somewhere in India a young married women is burnt alive, beaten to death, or driven to commit suicide."

Every six hours a woman DIES due to violence – that’s the truth. Not “an Indian woman is physically abused”, as the ad copy says.
And that’s one hell of a difference.
To Pond’s and O&M, just the one pigsandwings question:

And to make the whole issue completely perplexing, a POND’S consumer is expected to SNAIL MAIL the "blue flap" so that Pond’s donates TWO WHOLE RUPEES?

No comments: