It’s a little over a year since DNA, Mumbai Mirror and Hindustan Times launched in Mumbai, and media buyers know who has won the battle, notwithstanding NRS and IRS figures.
And when news of Aroon Purie’s morning tabloid hit the headlines, almost simultaneously with the news of DNA Money being spun off as a stand alone, life got interesting.
The Times of India and Hindustan Times announce a JV for a morning tabloid. And life gets more interesting.
And, today, an innocuous SMS from a friend at HT asking me to send a cheque for a subscription to their new pink paper in collaboration with the Wall Street Journal interrupts my early beer.
And life gets even more interesting.
And pigsandwings is a blog, not a MSM product, and I can have a blast.
And I think back to the deal between the owners of Hindustan Times and The Times of India when it was decided that Mumbai Mirror would be printed using the surplus capacity of HT’s spanking new press at Panvel.
And I think back at the announcement of a no-poaching pact between HT and ToI.
And I look again at the JV between HT and ToI for a morning paper in Delhi to counter Living Media’s offering (still unclear whether it’s tabloid or compact).
And I think to myself, what a wonderful world.
Where only HT and ToI exist, in the general newspaper space.
Where only HT and ToI exist, in the Hindi newspaper space.
Where only HT and ToI exist, in the pink paper space.
And it leads me to a pigsandwings question: with enemies like these, who needs friends?