Wednesday, November 22, 2006

MRF: 3 men and a century

It’s a landmark that I missed. Astonishingly, it’s a landmark that MRF missed and their ad agency, Lowe, missed as well.
The tyre company signs on three cricketers as brand ambassadors. The first, Steve Waugh, has since retired, having scored 32 centuries. The second, Sachin Tendulkar, is the holder of the record for the highest number of Test centuries with 35 of them. And the third, Brian Lara, scored his 34th ton yesterday, and is now nipping at Sachin’s heels.
Now add 'em up!
32+35+34 = 101.
Óne hundred and one centuries between the three MRF brand ambassadors!

And no one noticed it.

1 comment:

Siddhartha said...

Kind of liked it.