Tuesday, November 07, 2006

I have a crush on an account executive

What did you do when you had a crush and were unsure about the reciprocation? Checking with “mutual” friends was the basic step. If you were adventurous, you sent a note or a message through an intermediary and hoped for the best.
And, more often than not, you made an ass of yourself.
And Orkut, the wonderful Orkut that we love and hate and love to hate, figured out that this was a pain, and therefore, a balm was required.
And thus was born Orkut crush.
Here’s a question, from a list of FAQs on Orkut: What can orkut do for my love life?
And here’s an answer, from the Orkut site:
orkut can certainly help you connect with a hiking buddy. But, it's also designed to help you hunt for a soul mate.
For more, click here
The principle is very simple. You have a crush on someone (also on Orkut), you register the fact – and no one else can see it. If the someone that you have a crush on has a crush on you and has registered the fact on Orkut, Bingo! Orkut sends both of you a message confirming the interest.
Nice. I wish Orkut was around when I was 12 ½.
So what is a crush doing on a blog on media and advertising?
Stealing an idea.
What happens if Company “A” has a crush on Professional “B” and posted the interest on a job search equivalent of Orkut?
And what happens if Professional “B” could not know of the crush till he (or she) posted an interest in Company “A” on the site?
Saves a lot of companies a lot of embarrassment.
Also saves you a fortune on head hunting fees.
I live. I learn.


Dominic said...

OK,I'm not on Orkut so I can't test this out, but I can foresee a slight downside.

If I suspect that you have a crush on me (and let's face it you normally have an inkling) then I could simply register a crush on you to expose you.

When our crushes match and you are revealed, I then expose you to merciless humilation and the ridicule of your peers.

In your thought experiment of applying this blind order-matching to other markets the same problem might occur.

There would have to be some commitment step in the process to prevent abuse.

Anant Rangaswami said...


I agree completely. You could misuse this to understand intent which you have no thought of reciprocating.
I was thinking more along the lines of "validation" rather than commitment.
But commitment sounds more workable, and more friendly.
Mail thoughts in case you think of a safety valve, I'll post thoughts in case I think of one.
And I'm not an Orkut user either.
This is great. Two one eyed men leading the blind!

gaurav said...

Dominic - what you suggest comes attached with a risk. B might be trying to humiliate A by exposing his crush. But B has no sure way of knowing that A has indeed registered his crush. So by registering her crush, she risks that the exact same thing might happen to her if A had in fact not registered his crush. Isnt there a card game with similar theme?

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