What did you do when you had a crush and were unsure about the reciprocation? Checking with “mutual” friends was the basic step. If you were adventurous, you sent a note or a message through an intermediary and hoped for the best.
And, more often than not, you made an ass of yourself.
And Orkut, the wonderful Orkut that we love and hate and love to hate, figured out that this was a pain, and therefore, a balm was required.
And thus was born Orkut crush.
Here’s a question, from a list of FAQs on Orkut: What can orkut do for my love life?
And here’s an answer, from the Orkut site:
orkut can certainly help you connect with a hiking buddy. But, it's also designed to help you hunt for a soul mate.
For more, click here
The principle is very simple. You have a crush on someone (also on Orkut), you register the fact – and no one else can see it. If the someone that you have a crush on has a crush on you and has registered the fact on Orkut, Bingo! Orkut sends both of you a message confirming the interest.
Nice. I wish Orkut was around when I was 12 ½.
So what is a crush doing on a blog on media and advertising?
Stealing an idea.
What happens if Company “A” has a crush on Professional “B” and posted the interest on a job search equivalent of Orkut?
And what happens if Professional “B” could not know of the crush till he (or she) posted an interest in Company “A” on the site?
Saves a lot of companies a lot of embarrassment.
Also saves you a fortune on head hunting fees.
I live. I learn.