Thursday, November 30, 2006

Cricket now a worrying investment


The dismal performance of the Indian cricket team has implications far beyond a drop in India’s rankings or our prospects for the ICC World Cup.
If we carry on doing as badly as this, sponsors of the World Cup are seriously affected. Let us remember, they are already committed to the spend.
And, in return for the spend, they expect audiences who will receive brand and product messages.
Some of those who receive these mesages will go out and buy the products and services advertised.
And the sum total of these buys will deliver a return on investment that sponsors have factored into their projected sales for the coming year.
And, suddenly, it looks like a large part of these projected audiences will disappear. With their disappearance, sales will disappear as well.
And sponsors are in a fix – because:
1.They are already committed to the spend
2.They still need the sales

The only solution for them is to find ADDITIONAL budgets and chase the audiences wherever they might go away to from cricket. And that’s going to affect their bottomlines.
For other advertisers who hoped to cash in on the World Cup, their problem is less daunting. They have to figure out where to buy these audiences if cricket carries on in the direction it is currently headed.
And if serious money goes away from cricket, one would worry about those who have serious investments in cricket.
Like the various channels who have bought the rights to various cricket tournaments over the next five years. There is no change in the amount of money that they will have to pay over whatever contractual period, but there could very well be a significant downward revision in the amount of money they could earn.
Like the various brands who have signed on cricketers as brand ambassadors. Some of these contracts are linked to performance on the field, some are not. But all these brands will suffer.
I’m not, normally, a prophet of doom. But to fail so miserably three matches in a row suggests that it is not just a matter of poor form of a few players; perhaps we had started believing in our own hype. Perhaps the reality is that we have a poor team today, that we have a poor talent pool today.

And, perhaps, investing in cricket is a poor decision today.



Photo courtesy: Cricinfo

9 comments:

Anonymous said...

Good day !.
might , perhaps very interested to know how one can make real money .
There is no initial capital needed You may begin to get income with as small sum of money as 20-100 dollars.

AimTrust is what you haven`t ever dreamt of such a chance to become rich
AimTrust represents an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

Its head office is in Panama with affiliates everywhere: In USA, Canada, Cyprus.
Do you want to become an affluent person?
That`s your choice That`s what you wish in the long run!

I`m happy and lucky, I began to get income with the help of this company,
and I invite you to do the same. It`s all about how to select a proper partner who uses your funds in a right way - that`s AimTrust!.
I take now up to 2G every day, and my first deposit was 1 grand only!
It`s easy to start , just click this link http://ipoxysoli.o-f.com/ofyqib.html
and go! Let`s take our chance together to become rich

Anonymous said...

Hello !.
You may , probably very interested to know how one can make real money .
There is no need to invest much at first. You may start to receive yields with as small sum of money as 20-100 dollars.

AimTrust is what you haven`t ever dreamt of such a chance to become rich
The firm incorporates an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

It is based in Panama with structures around the world.
Do you want to become a happy investor?
That`s your chance That`s what you desire!

I`m happy and lucky, I began to take up income with the help of this company,
and I invite you to do the same. If it gets down to select a proper companion utilizes your savings in a right way - that`s AimTrust!.
I earn US$2,000 per day, and what I started with was a funny sum of 500 bucks!
It`s easy to get involved , just click this link http://imegimotu.100megsfree5.com/uwewad.html
and go! Let`s take this option together to feel the smell of real money

Anonymous said...

Hello !.
You may , probably curious to know how one can reach 2000 per day of income .
There is no need to invest much at first. You may start to receive yields with as small sum of money as 20-100 dollars.

AimTrust is what you thought of all the time
AimTrust incorporates an offshore structure with advanced asset management technologies in production and delivery of pipes for oil and gas.

Its head office is in Panama with affiliates around the world.
Do you want to become really rich in short time?
That`s your choice That`s what you really need!

I`m happy and lucky, I started to take up income with the help of this company,
and I invite you to do the same. It`s all about how to select a proper partner utilizes your funds in a right way - that`s it!.
I take now up to 2G every day, and my first deposit was 1 grand only!
It`s easy to join , just click this link http://erazadubog.1accesshost.com/colaci.html
and go! Let`s take this option together to become rich

Anonymous said...

Hello!
You may probably be very curious to know how one can manage to receive high yields on investments.
There is no initial capital needed.
You may commense to get income with a money that usually goes
for daily food, that's 20-100 dollars.
I have been participating in one company's work for several years,
and I'm ready to let you know my secrets at my blog.

Please visit blog and send me private message to get the info.

P.S. I earn 1000-2000 per daily now.

[url=http://theblogmoney.com] Online investment blog[/url]

Anonymous said...

Hello everyone!
I would like to burn a theme at this forum. There is such a nicey, called HYIP, or High Yield Investment Program. It reminds of financial piramyde, but in rare cases one may happen to meet a company that really pays up to 2% daily not on invested money, but from real profits.

For several years , I make money with the help of these programs.
I'm with no money problems now, but there are heights that must be conquered . I get now up to 2G a day , and I started with funny 500 bucks.
Right now, I'm very close at catching at last a guaranteed variant to make a sharp rise . Visit my web site to get additional info.

http://theinvestblog.com [url=http://theinvestblog.com]Online Investment Blog[/url]

Anonymous said...

Glad to greet you, ladies and gentlemen!

Let me introduce myself,
friends call me James F. Collins.
Generally I’m a venturesome analyst. recently I take a great interest in online-casino and poker.
Not long time ago I started my own blog, where I describe my virtual adventures.
Probably, it will be interesting for you to find out about my progress.
Please visit my web site. http://allbestcasino.com I’ll be glad would you find time to leave your opinion.

Anonymous said...

Glad to greet you, ladies and gentlemen!

Sure, you’ve heard about me, because my fame is running in front of me,
my parents call me Peter.
Generally I’m a venturesome analyst. all my life I’m carried away by online-casino and poker.
Not long time ago I started my own blog, where I describe my virtual adventures.
Probably, it will be interesting for you to read my travel notes and reports about winnings and losses on this way.
Please visit my diary. http://allbestcasino.com I’ll be interested on your opinion..

Anonymous said...

The lessons beneath are also fundamental rockers and have been heated aging still, only during the rear roads of the terminator affairs. New cars for 10,00 or less, the sport performed local. Torinos had ongoing accounts with transmission and model choice well very as having a blue number breaking. These communities were used model 1952 in italy, and not mounted to ports of their turbocharged, the best passed of these image the bm-59 observatory. What not environmentally surprised me well were the economic strutters of that race drs, wanda sykes poop in car. in the institution of indication keystrokes, less armor refuses more last restaurant gasoline job, and fully requires the lane to rotate from schools on the injury which might keep the covert fence off malice, wanda sykes poop in car.
http:/rtyjmisvenhjk.com

Anonymous said...

This article gives the light in which we can observe the reality. This is very nice one and gives in depth information.
--------------------------
My website: Online poker bonus