Sunday, November 12, 2006

There’s something about Print

British newspapers fascinate me, and I read them, in physical form or on the Internet, as often as I can. When both aren’t possible and I still want my fix, I visit the Newspaper Marketing Association, UK, a repository of the best of British print advertising.
Not just of advertising, but a veritable treasure trove of research in print advertising, of case studies, of event led advertising and contextual placement of advertising.
Today I chanced upon this example, and it’s a double whammy. Terrific ad, and incredible contextual placement. If you’re in the advertising business, examples such as this will make you fall in love with print advertising all over again.

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