Monday, November 27, 2006

Brands Under Fire: Not just my Great Expectations

The very best of Indian minds and their take on how brands get into problems and on how to deal with problem situations. My take, here.
And S. Ramchander, one of the contributors to the exercise, writes on his experience in The Hindu Business Line. reports on it as well.
Now you know it’s not just my expectations that are great.

And a reminder. More, on CNBC TV18's Storyboard.

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