Thursday, November 23, 2006

Bollywood over news on the net

Why am I surprised?

I had done a dipstick on the rankings of Indian news websites and it threw up a number of learnings -- the most significant being that the vernacular sites ruled the Internet news space when it came to Indian audiences.

So I thought it would interesting to see how the "influential" Indian news sites did when compared to sports and bollywood sites. Not on ranking, but on a more qualitative aspect -- page views.

IndiaFM, which is the one stop shop for news and gossip on bollywood, is head and shoulders above the news portals and

It is reasonable to presume that most visitors to are Indians, but the same presumption may not be made for, but, considering the footprint of the TV channels ESPN and Star Sports, a significant chunk would be from India. With this assumption (I'll do a post on India figures of sports sites next week), espnstar gets interesting, too.

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