More on kite flying: Angelina and India

Angelina Jolie is adopting an Indian baby, the baby will be called India. So said a million news reports emanating from all corners of the country.
The Truth Quotient in these reports?
Zero, as she proved in her press conference yesterday, scotching the rumours and denying that such a move was ever on her mind.
Yesterday, I posted on Brand Equity’s kite flying.It’s a convenient way to “break” news. If the speculation, or some element of it, providentially proves to be correct some day in the future, the paper could always claim, “as first reported in our paper”.
And if the speculation is wrong, who cares?

No one.

This kind of reporting deserves some more attention. A longer post is due, perhaps over the weekend.